About Us
Sergio Urbina Beauty is a full-service beauty studio located in Sterling, VA, offering classic cuts, expert styling, professional color services, and a curated selection of cosmetic products. With a deep passion for the art of beauty and a commitment to staying ahead of current trends, we provide personalized services designed to enhance confidence and elevate everyday elegance. Licensed by the Virginia Board of Cosmetology, our team blends precision, creativity, and high-quality products to deliver exceptional results. We continue to grow through ongoing education and hold certifications from programs such as MUBA The Masters Class, Axel Makeup Academy, and R & P, ensuring we stay current with the latest techniques and industry standards. Whether you’re looking for a fresh new look, a flawless finish for a special occasion, or trend-forward beauty guidance, Sergio Urbina Beauty is dedicated to helping every client feel radiant, empowered, and seen.
Our Vision
We believe that beauty is more than just technique—it's about intention, care, and the experience we create for each client. Our salon blends artistic skill with a personalized touch, offering elevated services in a welcoming space. We stay ahead of trends, invest in top-tier products, and focus on delivering results that not only look stunning but feel authentic to you.
Our Mission
We’re not just here to style hair or apply makeup—we're here to empower confidence and celebrate individuality. Sergio Urbina Beauty is a space where artistry meets connection. From the first consultation to the final look, our goal is to make every visit feel like a transformation—not just on the outside, but within.
Explore our services, connect with us about your beauty goals, & schedule your next visit.